Thought I would share some recent branding projects + a little insight into my current branding process for all you other designers and DIYers!!
01. GATHER INFO
Before diving in, I have my clients do a couple of things so I can get a real feel of their brand! First I have them fill out this questionnaire – so I can get a complete look at their vision for their brand! If you’re a designer or even brainstorming a brand feel free to use it for yourself!
You will see in the questionnaire that I require a Pinterest board – these visuals really help me get a feel for their vision and what they are drawn to visually. I also give some direction in this way –
For the pinterest board section of the questionnaire –
in addition to all that is specified on there, please also include some examples of my work that you want me to reference from my logo page- https://tatianasoash.com/logos
AND ALSO THIS PINTEREST BOARD – https://www.pinterest.com/tatianasoash/tatiana-soash-logos/ .
You can also draw inspo for logos from my TYPOGRAPHY BOARD – https://www.pinterest.com/tatianasoash/typography
Once I gather the above, I dive into the brand discovery. This is where I lay the framework for the brand before doing any design. I layout the mission statement, core values, USP, target audience, color palette, mood board, font direction and logo Inspo… and more! I send this the my clients in PDF form along with a loom video where I explain everything and ask for feedback on certain things.
I love using loom.com for feedback and require that my clients use it as well! It allows you to talk and record your screen at the same time so they can visually point to certain visuals and talk through what their feedback is.
Finally I dive into the design process! This can be anywhere from 3-9 rounds depending on what package the client has purchased. If you want to see what packages I offer and what I charge- you can see that here!
Here are some recent branding projects I have had the pleasure of working on!